Discovering Leather & Design Roots

I fell for leather while studying fashion at UCA Epsom, then honed my craft through internships and a product developer role at Pittards, learning everything from jackets to wallets.

Life in Somerset & Our First Dogs

Alex (my then boyfriend, now husband) and I moved to a little cottage in Somerset and adopted Sparky and Flop Flop—our first rescue dogs. Naturally, I began making colourful leather collars just for them.

Love, Learning & The Spark of an Idea

Lots of research while working with leather daily, and raising three adventurous dogs—including water-loving Spaniel, May—taught me what collars needed: strength, style, and the durability to withstand all weathers.

That’s when the real spark began.

Storeys and Tails Begins

The day before our first daughter was born, I was stitching collars and building our website. During nap times, I packed orders and promoted our small but joyful range on social media.

A Surprise Boost During Lockdown

When Covid hit, I feared the worst. But suddenly, dog ownership soared and so did sales—from monthly to daily orders. It was the unexpected lifeline my little brand needed.

First Market Magic at Croyde

My husband Alex joins in and that summer we hit our first open-air market in Croyde Bay.

The response was amazing—and many customers still say they found us there on holiday years ago.

Markets & Milestones

With another newborn in tow and Alex’s help, we ran weekly markets through the summer. Returning customers and kind words gave us the courage to keep growing.

We get our first premises - The Chapel. It was beautiful and we held workshops which are still in demand now.

New Shows, New Adventures

I took the plunge and left my job in fashion to give Storeys & Tails my all. We took on more local markets and even braved our first Devon County Show. It was a big step, but seeing people fall in love with our collars was everything.

Collaborations and white label.

We started working with the prestigious Fox Brothers, combining their heritage wolld cloth with classic veg tanned leather and we began to explore private label and white label.

We launched our first ever human accessories, our Peppercombe bags.

We made it to print! Our story featured in Exmoor Magazine.

Read the article here

We attend over 120 events each year—from artisan markets to The Game Fair and work closely with some of the most treasured pet brands and influencers in the UK.

Every collar is still lovingly made, and every customer reminds us why we started.